This collaborative design begins with the GA-2100 and its octagonal bezel, incorporating translucent components to the base gray for a monochromatic, futuristic style. A gold indicator hand and the colors of the French flag (blue, white and red) adorn the small inset dial at 9 o’clock as striking accents. A simple, always-fresh design that never grows old — everything you want from a collaboration between a well-loved street fashion brand and the rugged G-SHOCK. FUTUR FUTUR was started by Felix Schaper and Benoit Fredonie in July 2014. Coming from two different backgrounds, — one from skateboarding, the other from apparel, FUTUR became a brand focused on polished aesthetics rooted in skateboarding with a high quality touch.